Ventajas, desventajas de vender en Amazon

Advantages and disadvantages of selling on Amazon

It is the largest marketplace in the world, a leader in e-commerce, and a global powerhouse.

This platform processes millions of products, displays them easily, and allows customers to buy with peace of mind. The best way for a new e-commerce company to start is with this platform.

The good stuff.

  • You gain credibility and trust by having your products displayed on this platform.
  • The delivery service is efficient and allows customers to buy with peace of mind.
  • Possibility of selling internationally.
  • Sales and profitability forecasting tools.
  • They have several storage centers so you don't have to pay for storage.
  • If your product is a private label, it will serve as a brand positioning mechanism.
  • Improvement of the online reputation of your products.
  • Availability of various books and digital training.

The bad thing.

  • The products that the platform detects as having high sales are sold by them under their own brand, and the platform always favors their appearance in the top listings.
  • High competition in the United States, difficulty in positioning oneself in the top spots.

Written by: Jefferson Mauricio (CEO Applied Marketing)

-> If you would like personalized advice or want to learn how to sell on Amazon, write to us at: gerencia@mercadeoaplicado.com

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.